Boys Do Cry


You know, there's a rumor that men don't cry. But this is wrong. In this project, Axe, a men's care brand, launched a large campaign that challenged taboos.
Advertising campaign published in television, printed media, outdoor and digital.
The music of the project was made by famous Turkish musician Can Bonomo.
The digital development of the project was done by us.

Purely Handmade

Partner: Manajans J. Walter Thompson Turkey

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